Why think about going GREEN?

Momentivate offers solutions that can help make your IT infrastructure energy efficient. Recently, IT discussions of cost savings have evolved to concerns over energy efficiency. Faced with the issue of an energy efficient data center, businesses are looking for ways to optimize their computing environments to the benefit of their bottom line and our planet.

The scientific evidence overwhelmingly shows that Internet usage and the demand for power hungry applications is one of the fastest growing areas of energy consumption. That energy consumption today mostly comes from non-renewable sources that both deplete our natural resources, and also add greenhouse gases like CO2.

Over the last five years the increase in use of IT related data systems and the power and cooling infrastructures that support them have doubled energy use to 61 billion kilowatt-hours (kWh) of electricity. By 2011, electrical consumption by datacenters is projected to nearly double to 100 billion kWh, costing more than $7.4 billion.

U.S. data centers contribute as much pollution annually as 4.7 million cars or 5.3 million U.S. households electricity usage . Internet computing around the globe produces the same greenhouse gases as 22 million cars.

Worldwide, powering of the Internet contributes more than 2% of the world's total carbon emissions or roughly the same as the entire aviation industry . It's widely accepted by many scientific sources that the industry is on track to double its energy consumption in the next 4 years.

In fact, internet computing power consumption and its reliance on non-renewable sources is now at a point where a second life avatar (a digital representation of one's self in the 3D virtual world at SecondLife.com) actually contributes more atmospheric pollution annually than a real citizen in Brazil. Imagine: the digital representation of you may be doing more harm to the environment than the real world you!